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Why Buy A Bmw

When it comes time to search for a luxury vehicle, there are generally three big name brands that people consider: BMW, Lexus, and Mercedes-Benz. While each of these brands has built up a reputation over the years due to its high-quality vehicles and industry-leading features, BMW still manages to stand ahead of the others. There are plenty of reasons drivers choose to go with a BMW as opposed to a Lexus or Mercedes-Benz, and while sometimes these reasons can be as simple as brand loyalty, there are frequently other factors at play as well. After all, BMW had to do several things in order to gain its loyal fan base and to continue to draw in former Lexus and Mercedes-Benz owners.

why buy a bmw

Car dealerships and manufacturers are notorious for doing anything they can to sell their products. Earlier in 2014, BMW started introducing experts known as BMW geniuses who are on staff at the dealership, but without the goal of selling a particular product. Instead, these staff members have one goal in mind: educating potential customers so they will fully understand each of the vehicles that meet their needs and are better able to make an educated decision.

It is true that BMW vehicles are out of the price range of most people, but that is because they are luxury vehicles. If you were to compare a BMW to the corresponding Mercedes-Benz or Lexus, you will notice that the BMW is almost always more affordable. This lets you decide whether you want to save money or upgrade your vehicle when making a purchase. Either way, by buying a BMW, you get more performance, safety, technology, and comfort for each dollar you spend.

Simply put, BMW offers the best performance, safety, and quality out of any luxury car brand, giving drivers nearly infinite reasons to buy a BMW as opposed to a vehicle from another manufacturer. Once you own your first BMW, you will never want to own a vehicle from another brand again.

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The moment you drive a new car off the dealer lot is when your new car drops in value. For this reason, people rarely think of a new car as an investment. More often, people buy a new or used car out of necessity.

The one thing that holds some buyers back from foreign luxury cars is the availability of parts. Hard to find, expensive to ship parts add financial burden should your car need a repair. No matter the make and model, you will need a repair.

While other cars have similar electronic features, ConnectedDrive interfaces with your smartphone via an app that allows for remote starting and car location, it also offers great safety features like night vision and lane departure sensors.

At the end of the day, luxury and performance-based brands will inevitably exist to compete with one another. But what sets BMW clearly apart from the likes of Italian and British competitors are the attributes which embrace everything about Bavarian automotive philosophy. Whereas Italian automakers such as Alfa Romeo romanticize form, and Jaguar takes a (very British and) cool approach to function, BMW takes a different approach. Precise. Calculated. Diligently Executed. BMW takes the engineering in its most clinical sense and elevates it to an art form.

As a luxury brand, BMW prides itself on cabin design. This is achieved through careful choice of tasteful materials, and diligence throughout every step of cabin assembly. The result is an unparalleled experience, achieved as a result of thoughtful intention and uncompromising execution. Needless to say, a BMW never disappoints.

BMW prides themselves on innovation. This extends beyond automotive technologies, carrying over to integration of countless amenities, driver assistive and safety features that set the bar for other automakers to aspire to. From heads-up displays to interactive voice and gesture control, BMW is a time-proven pioneer in terms of introducing game-changing technologies which are then adapted by automakers for wider integration.

Any vehicle choice comes down to very personal decisions as to what fits the unique demands of your lifestyle and budget. From that vantage point, few options are offered up without a list of considerations to offset the benefits. With that in mind, what are the primary issues that might prevent someone from considering a BMW as their next vehicle?

Will you pay more for a BMW than an accessibly-priced domestic offering? Of course. But in doing so, you will secure a more powerful, performance-inspired driving machine, designed to offer luxurious comfort and a wide-range of amenities.

The recommended on the road (OTR) cash price includes delivery, BMW Emergency Service, number plates, first registration fee and vehicle excise duty. Where applicable, government grants and subsidies are not included in the OTR cash price displayed. 041b061a72

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